2A Blog:SME

Wide Aperture Photograph Example
  • Wide Aperture: Wide aperture means only a small part of your image is in focus. This separates the subject from the background. Wide aperture is usually used when photographing people. Wide aperture permits for a photographer to shoot in less light. A wide aperture lets you have better image quality due to lower ISO speeds. Large aperture =small f-number =small depth of field (digitalphotographyschool.com).
Narrow Aperture Photograph Example
  • Narrow Aperture: Narrow aperture means that most of the image is in focus, by shooting this way you capture every aspect of the photo with detail. Narrow Aperture is used often in architecture, landscape, and group portraits. When shooting with a narrow aperture it can be more difficult to shoot in low light. There is no separation from the background. Small aperture = larger f-number = larger depth of field (digitalphotographyschool.com).
Fast Shutter Speed Photograph Example
  • Fast Shutter Speed: A fast shutter speed can help freeze action in a photo. So, if you are spinning in a circle and snapping photos, your photos will probably still be very sharp and clear. Fast shutter speeds usually freeze motion. A good fast shutter speed would be 1/500 of a second.
Slow Shutter Speed Photograph Example
  • Slow Shutter Speed: If the shutter speed is slow then it creates a motion blur, where moving objects are blurred in your photograph. The faster a shutter speed is, the shorter the image sensor is exposed to light. So, if you are spinning in a circle and snapping photos then your photos will most likely be blurry. Often times photographers opt to use slow shutter speeds to illustrated motion like car advertisement billboards. Landscape photos also use slow shutter speeds to illustrate motion in rivers and waterfalls while the remaining portion of the image is sharp and clear. If you want more of a blur, use a short shutter speed, a tripod to avoid the camera speed and use a shutter speed like ¼ of a second.
Golden Hour Photograph Example
  • Golden Hour Photographs: Prepare a couple hours before so you have time to take photos when horizon starts to glow. It is also important to balance the exposure, it is suggested to bracket shots. You can also use fill-flash, your flash doesn’t always have to be a main source of light but can also enhance what light is already out there. It is important to set the color temperature by combining two light sources. Golden hour is not sunset or sunrise but the time before and/or after. Lighting is important!
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A Clean Message Promoted by a Fuelless Flight

The Situation: Pilots Bertrand Piccard and André Borschberg are passionate about clean energy and created Solar Impulse to become the first pilots to fly around the world in a solar-powered aircraft, using absolutely no fuel. Their goal was to raise awareness about clean energy and reduce our outrageous carbon footprint that contributes to global climate change.

The problem with our society is that, despite all the grand talk about sustainable development, we are a long way from making use of the clean technologies that are already available to us. Those solutions bring opportunities to create jobs, make profit, sustain the growth of the industry, and at the same time protect the environment.
Bertrand Piccard

What They Did For PR: Piccard and Borschberg documented their record-breaking flight. They flew across the Pacific, uninterrupted, for 5 days and 5 nights. This journey became record-breaking as the first solar airplane to successfully accomplish an oceanic crossing. This flight proved that renewable energy is capable of remarkable things and brought light to Solar Impulse.

My Analysis: I love that Piccard and Borschberg were successful in their mission. Because their journey was record-breaking, their company and message received a lot of attention. Even if someone isn’t interested in renewable energy, they might be interested in a new world record. Solar Impulse did a great job at creating short videos about the journey and short informational videos about their organization. This journey was a great way to get people talking about renewable energy. After watching their videos I was prompted to go to their website; On their website, you can discover more about their mission and ways you can help. Solar Impulse accepts donations so they can implement their programs in schools across the world. They even have fun activities on their site for children to complete such as “could you be the next solar pilot?” quiz. I think it is smart that their audience students. Younger audiences tend to care more about climate change; it’s great that they are implementing programs to influence children to have sustainable attitudes.

Save the Elephants by Speaking Like Them

 

The Situation: The David Sheldrick Wildlife Trust and ElephantVoices want to raise awareness of their organizations, cause, and receive more donations for African orphaned elephants.

What They Did For PR: The David Sheldrick Wildlife Trust and ElephantVoices worked together to create project “Hello in Elephant.” As organizations that also conduct research on the way elephants communicate their website, helloinelephant.com, allows users to insert a text or emoji that will then be translated into elephant speech. They can then share this sound bite through social media. Users also have the option to donate as little a $3 if they so desire.

My Analysis: I had never heard of these organizations before but as an elephant lover I was intrigued. It was smart for these organizations to release this project on August 10th because World Elephant Day was on August 12th. Their website is very simple and easy to navigate which I feel will

Screen Shot 2017-10-20 at 7.03.46 PM.pngreel people in. You have the option to donate or “speak elephant”.  Another smart move is that they don’t ask for high donations, you can donate as little as $3 which is less than the cost of a latte. Do you get your latte fix or help save elephants? This project is not only interactive but also allows you to share your sound bites through social media, by doing so the users further promote their project and increases the chances of donations.

Spongebob Fights for the Amazon Reef

The Situation: Oil giant BP, is due to start drilling in the Amazon Reef.  With BP’s track record it’s no surprise that environmentalists are protesting to stop them.

What They Did For PR: Environmental group, Greenpeace has started a campaign and petition to stop BP from drilling in the Amazon Reef. Who better to be at the forefront than SpongeBob Squarepants? GreenPeace has started the #Saveoursponge campaign in order to bring more awareness to the issue and help recruit more signatures on their petition.

My Analysis: I feel that using SpongeBob to bring awareness to danger the Amazon Reef faces is ingenious. Greenpeace is targeting families, many who have children; what child doesn’t love SpongeBob? Greenpeace hosted crafting tables where children could create their own reef and engage in other SpongeBob activities.

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#saveoursponge via Twitter

These activities are not only fun for kids but this gives Greenpeace activists the opportunity to talk to their parents and encourage them to sign their petition. This is a fun way to share a campaign with people. The lighthearted image of SpongeBob makes activism seem less intimidating. So far the petition seems to be doing well; it started in July of 2017 and already has over a million signatures. If you want to help SpongeBob save the Amazon Reef you can sign the petition below:   https://secure.greenpeace.org.uk/page/s/defend-the-amazon-reef?source=wb&subsource=20170703fowb02

 

 

BP Oil Spill: A PR Disaster

The Situation: In April of 2010, BP was responsible for a massive oil spill that occurred in the Gulf of Mexico. It was considered the largest marine oil spill in history with approximately 200 million gallons of oil that spewed into the ocean for a duration of 87 days. Lives were lost and marine life was horribly effected. There is nothing that not only environmentalists but also your everyday consumer hates more than negligence on a major cooperations behalf. This especially holds true when lives are lost and innocent animals have to suffer due to this negligence.

What They Did For PR: BP lied about the amount of oil that was discharged into the Gulf of Mexico. They felt by doing so they could bring light to the situation. BP took responsibility for the oil and cleaning it up. They also vowed to clean up every drop of oil that was spilled.

My Analysis: The major PR fail in regard to this incident is BP’s lack of transparency to the media, the courts, and the public in general. BP really just tried to cover up the incident and act like it was no big deal; they acted as if the spill would be a quick and easy fix. In such a major mess up the only way to redemption is through complete transparency. A BP representative told reporters that, “that the rig was leaking 1,000 barrels of oil a day. The real figure turned out to be 5,000 barrels, after a new leak was discovered” (Beam 2010). Once you break your trust with the consumer it is near impossible to gain it back.

Image result for bp oil spill

Papier Mâché Awareness

The Situation: In 2008, the World Wildlife Fund wanted to bring to light the dwindling panda population. They also wanted to inspire people to reverse the current state of the environment.

What They Did For PR: In order to raise awareness of the dying panda population and bring attention to their organization, WWF installed 1,600 papier mâché pandas near the Eiffel Tower. Each figure represented the 1,600 pandas left in the wild.

My Analysis: I feel that this instillation was smart PR for Work Wildlife Fund. I think this display is thought-provoking and they were genius for setting up the instillation in such a populated place. This instillation will not only impact Parisians but the diverse population who visit the Eiffel Tour daily. These papier mâché pandas will start a conversation, people will take pictures, and will do research on the instillation trying to figure out the reason behind it. Research will lead the public to the WWF website and I am sure they will feel prompted to give back whether it is by changing their behavior or by donating money.

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Dawn Capitalizes on BP Oil Spill

In 2010 approximately 4 million barrels of oil spilled in Gulf of Mexico at the fault of BP Oil company. Countless amounts of wildlife were impacted by this spill. After the massive oil spill, Dawn launched their “Dawn Saves the Wildlife” campaign which featured dishwashing soap bottles with cute ducks on them. Each bottle purchased, when registered, donated a portion of the proceeds to this cause. “Dawn was able to raise over $500,000 and save tens of thousands of animals during the BP Oil spill” (Berg 2013). Many wildlife workers were strong advocates for using a cleaning solution with Dawn in order to clean crude oil off of affected animals. “I hate to sound like an advertisement,” Berkner said, “but I won’t allow any substitutes for Dawn.” It was smart for Dawn to capitalize on this environmental crisis because people like to feel like they are helping even if it is by purchasing something small. As time progressed, the “Dawn Saves the Wildlife” campaign received backlash when people realized that Dawn’s main ingredient for their dish soap is petroleum, creating a demand for the ingredient that started the crisis in the first place.