This semester I had the ability to work with HERA Wellness Center in Northridge, California. This was a small wellness center who had really no social media presence. The main objective throughout this semester was to grow and establish a social media presence primarily through Instagram. Additional objectives included: expanding blog section of the website, refining website, creating a logo, designing business cards, flyers and brochures, distributing flyers and brochures, creating contact lists, and just getting HERA Wellness Center’s services out there. Throughout the duration of the semester, I can confidently share that these objectives were met however there is still so much room for growth.
The purpose of helping HERA Wellness Center was to assist them in developing a social media presence in efforts to attract more clientele along with helping them distinguish their brand. By creating business cards, flyers, and brochures this allowed HERA Wellness center to illuminate professionalism and reach out to the community with the services that they have. In today’s world, it is so important for businesses to have some social media presence. I feel my time at HERA Wellness Center has helped share the organization with the local community.
It was fun to work with HERA Wellness Center because the organization was somewhat of a blank slate. There was an Instagram created but there weren’t any regular posting or thematic posts.
The Instagram was my favorite aspect to work on the duration of the semester. I created thematic posts of blue and purple photos in order to align with the blue and purple tones in the peacock logo. I was also able to create multiple story highlights which further illustrated what was important to this organization as a wellness center. Highlights such as “Daily Affirmations” and “Self-Care Tips” received the most attention. This attention was achieved through hashtags and regular posting.
Through regular posting, Hera Wellness Center was able to gain an additional 300 followers the duration of the semester. This was achieved by engaging with people on Instagram, following similar accounts, and using appropriate hashtags. I very proud of the follower growth and this made the owners very excited; we are hosting a giveaway next week to celebrate reaching 1,000 followers.
When I wasn’t working on social media, I was designing. As someone who is not a natural designer, I feel that I grew a lot in this area during the semester. I had to color a peacock logo which took me hours but when I finished, felt rewarded. I looked up different color palettes on Pinterest to help manifest some inspiration when choosing the colors for the peacock. I wanted colors that were bold but also somewhat pastel and airy. After the logo was established I had to create business cards. This also took me hours on end, however, I did learn a lot during the design process.
Designing flyers and brochures were my favorite design projects during the semester. Since I have most of my Adobe Cloud experience with InDesign, I was able to use these skills in creating brochures and flyers to distribute for the wellness center. This took. Quite a bit of time as I had to spend hours on Pinterest looking for inspiration through different color palettes. I wanted the flyers and brochures to be professional but still, have a pop of color. I searched for earthy, muted tones to help portray these feelings.
Throughout the semester I also spent a great deal of time editing and writing. As someone who loves to write this was very fun for me. First, I started out by writing blog posts, I got my own little segment known as Wellness on a Budget. I wrote blog posts with the aimed demographic to be broke college students. I aimed to debunk the myth that taking care of yourself is vain, luxurious, and expensive. This was my favorite content to write and articles I would confidently add to my portfolio.
I also designed a PowerPoint for Reiki healing. With over 250 slides, this project took a lot of time. I edited all the content, wrote some of the content, and found images for every slide. I used royalty free images sourced via unsplash.com and pexelbay.com. I was able to brush up on my PowerPoint skills which were a little rusty as I hadn’t really worked with PowerPoint since high school.
One of my bigger editing tasks was Hera Wellness Center’s website. Most of the content was written so I spent time editing each page on the site. This often times resulted in multiple drafts and revisions of sections that were more clear and concise for the site. Through this experience, I learned that I ultimately prefer to write instead of edit.
There were quite a few challenges the duration of my time at HERA Wellness Center. I feel I had so much growth in my last social media internship that I was very hard on myself when the exact growth was duplicated with HERA Wellness Center. However, this thought the process can really hinder you so I am trying to find ways to not compare experiences in a deconstructive way.
Sometimes, it was hard for me to challenge myself creatively via social media and design projects. Although I do consider myself a creative person, I feel that I am more creative through words instead of visually. I turned to the internet a lot for creative inspiration, and although helpful, I want to find ways to become more creatively inspired on my own.
I struggled with the business card designs; I don’t have much experience in Illustrator, so this was somewhat of a daunting task. I don’t consider myself a designer so there was a lot of trial and error when designing logos and business cards. It was also somewhat difficult to reach out to the community. After compiling extensive contact lists, many hospitals and business were unable to share the brochures and flyers we offered which became a little disheartening.
Overall, I had an amazing experience working with HERA Wellness Center. I plan to continue working with them after the semester ends. Although growing on social media was a bit challenging I learned a lot. I learned how important it is for an organization to have a brand. I also learned to celebrate small triumphs such as figuring out how to make text into a shape in Illustrator. I feel what I most took for this experience is how amazing it is to work with a small business. After coming from an internship with a big company, working with a local company felt so much more fulfilling; I connected with everyone that worked there and really felt that the work I was doing was benefitting the company directly. I’m not entirely sure if I will want to work in social media forever. I have worked with social media for the past two years, I feel like I am outgrowing it. However, I do still want to grow my social media skills as they are great for a resume.