Reverse Engineer a Native Video

Introduction: This video shares 10 ways people can reduce their waste. This video is aimed for people who don’t have experience with zero-waste and are interested in living more sustainably. The seascape principles being used are: The Value Principle, The Principle of Least Resistance, and The Attention Principle.

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The background being clean, bright, and minimal helps for a more professional look. The background is also always the same when the narrator is speaking which helps with consistency.


The contrast of the bright green wrap and white counter top adds vibrance to the video and keeps the viewers attention. It also makes the video bold and fun.


Typography: The sans serif font is clean, modern, and professional. The spacing between the letters promotes an open feeling. The bright yellow color of the fonts stands out on the back background and white bag.



Typography, contrast, and background are all important factors when creating and publishing a video. Strong attention to detail and care illustrates a more professional loo which will encourage people to watch the video you create.


Sprint 3 Week 7



Circle-Logo.pngCreate new logo for business cards and social media.

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Write, edit, publish services on HERA Wellness Facebook page.


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Work on Instagram feed to create a theme of blue/purple photos to align with blue/purple peacock logo. Instagram posts touch on wellness. All colors are from logo.

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Create and post under self-care highlights using hashtags.

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Post under affirmations highlight. Use appropriate hashtag and design for consistency. All colors are from logo.


Compile list of hospitals nearby to contact and drop off training brochures at:


Berkley Valley Convalescent Hospital – 818 786-0020

Southern California Hospital at Van Nuys – (818) 787-1511

Valley Presbyterian Hospital – (818) 782-6600

Sherman Oaks Hospital – (818) 981-7111

Encino Hospital Medical Center – 818-995-5000

Barlow Respiratory Hospital –  818-782-6600 Ext. 8360

Mission Community Hospital – 818-787-2222

Valley Family Medicine Urgent Care Center – (747) 254-0123

Providence Holy Cross Medical Center – (818) 365-8051

West Hills Hospital & Medical Center – (818) 676-4000

Providence Tarzana Medical Center – (818) 881-0800

Sherman Oaks Hospital – (818) 981-7111

Kaiser Woodland Hills – (818) 719-2770

Kaiser Panorama City – (818) 375-2000

Northridge Hospital Medical Center – (818) 304-8900

West Oak Urgent Care Center – (818) 709-5700

Providence Tarzana Women’s Center – 818- 881-9814

Rinaldi Convalescent Hospital – (818) – 360 -1003


Edit content on website:

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Screenshots of unpublished blog posts.


Time log:


5/29 – Create new logo drafts and pick final for business cards 2.5 hours

5/30 – Emotional Vacation blog post – 1.5 hours

5/30 – Library blog post – 1 hour

6/2 – Research hospitals in 10 mile radius and start making a call list – 30 minutes

6/2 – Create template for “Self Care” highlight, then create and save 15 different self-care tips, save for posting – 2 hours

6/2 – Create new “Affirmation highlights” – 15 minutes

6/4 – Edit and publish content on website pages – 30 minutes

6/4 – Create, edit, publish service tab on Facebook – 1 hour

6/5 – Compile blue/purple photos on Instagram – 20 minutes

Post on Instagram – 10 minutes x 5 = 50 minutes


10 hours 40 minutes


Article Promotion: NatGeo

I decided to analyze National Geographic’s latest social media campaign, #PlanetorPlastic.  NatGeo is using their social media platforms to raise awareness to plastic pollution and the way it is impacting the planet. Throughout Instagram they share  vibrant, yet shocking photos of plastic pollution all around the world and encourage viewers to take the multiple pledges such as saying no to straws, disposable cups, and plastic bags.

As someone who grew up with National Geographic books and toys, I’ve realized how much NatGeo has taught me about nature and cultures that are different from my own. With that being said, audience members of NatGeo have an interest and/or care about animals and people all around the world. This is why the #PlanetorPlastic campaign is so appropriate and effective in resonating with NatGeo’s audience; plastic pollution harms people, animals, and our planet!

Below I am including a few screenshots from National Geographic’s #PlanetorPlastic campaign webpage. In regard to seascape principles, NatGeo is utilizing the story principle, the value principle, and the principle of least resistance. Screen Shot 2018-06-05 at 12.50.06 PM.pngScreen Shot 2018-06-05 at 12.50.15 PM.pngScreen Shot 2018-06-05 at 12.50.27 PM.png

First, NatGeo does a great job with proximity on their webpage. All like items are grouped together with an adequate amount of spacing. The appropriate spacing allows for white space but still portray they are part of the same group.Proximity.jpg

Second, the three rectangle elements illustrate a great use of repetition. The use of repetition helps create a sense of importance. repitition.jpg

Lastly, the black and white blocks on the webpage illustrate a high contrast on the webpage. This contrast helps the other colored elements “pop.”Contrast.jpg

These three elements help National Geographic’s campaign look professional, unified, and important. The stark contrast creates a sense of urgency which is vital to their campaign which the repetition shows important to the content they have published. The proximity throughout their webpage gives the audience  clean and sleek, content to look at.

Sprint 2: Weeks 4-5

These past couple weeks I have primarily been focused on HERA Wellness Center’s Instagram account. I have followed new accounts, responded to messages, and engaged with the other wellness accounts. I tackled and rewrote the bio for the page and colored/ refined the logo. I switched to a business profile for HERA Wellness Center so I can begin tracking insights.


I designed and created story highlights for the Instagram page which are underneath the bio. This was I can post stories that will be pinned to the account itself. An example is the “Affirmations” section of I am fearless

the story. I used all the colors from the logo to create and publish a template where affirmations will be posted for followers.

I have also been compiling images to post on the Instagram to make the feed more visually pleasing. The aim is to focus on shades of blues, purples, and yellows. Each photo is followed with a caption about wellness. IMG_2601

I have also drafted 2 blog posts, which will not be posted until next week via Facebook and Instagram Story. My blog posts are focused towards my demographic, young adults. My topic is “Wellness on a Budget” where I showcase affordable ways to care for yourself.

I’ve been compiling research on Instagram giveaways, what works, what doesn’t. After reaching 1,000 followers I am going to host a giveaway that has essential oils, incense, face masks, and other self-care items.

Reverse Engineer a Social Media Brand

I chose to analyze my favorite chips, HIPPEAS. I personally love their Instagram page

Their photos are very vibrant and have a yellow object in every single post of theirs, even if it’s subtle. Their chip bags are bright yellow so its a great way to establish themselves on social media as a brand. Yellow is also my favorite color so that may make me a little biased towards their page. However, their photos are great and really draw you in. Since Instagram is a visual based application, this is a great thing!

They connect with their audience by encouraging people to post photos with their chips to win free items and win free HIPPEAS merch. Their photos with people in them, are always very cheery and fun so the message being portrayed is, “Everyone can eat our chips, you’ll enjoy them, and have a great time!”

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While analyzing their Instagram a few principles stood out to me. The principles that stood out to me were: repetition, contrast, and the rule of thirds.


First, repetition is showcased throughout HIPPEAS Instagram page. Every single photo has yellow, even if it is something as small as a yellow button on a denim jacket.


Second, contrast is showcased on HIPPEAS Instagram page. Even though yellow is a reoccurring color, HIPPEAS isn’t afraid to contrast yellow with other bright colors as well.


Third, all of HIPPEAS photos follow the rule of thirds.


These principles help HIPPEAS social media platform look very unified and professional. The consistency helps establish them as a brand.

Social Media Post Analysis: Embrace

What is the main purpose of the post?

The main purpose of this post is is to uplift other women who may be experiencing negative feelings toward their bodies. To better help woman understand that it is not their job to be beautiful and that society has unrealistic expectations of what a woman should look like.

Who is the audience of the post?

The audience is every single woman, EVER.

How does the post connect with the audience?

This post connects with the audience by sharing the story of an average women and her journey through loving her body. 

What value does the post provide to their audience?

This is valuable to woman as it uplifts and encourages them to love theirselves. 

How does the post’s design connect and communicates with the audience?

This post was shared via Upworthy, a very popular Facebook page which shares uplifting content. This post is appropriate for Upworthy’s audience. People also have the ability to share, like, and comment on this post along with connect through various hashtags. 

What metrics (likes, shares, re-tweets, etc.) will be used to determine if the post is successful?

In order to determine the posts success, views, likes, re-shares, and authentic engagement will determine if the post is successful.

Personal Manifesto

It is important for me to be transparent and authentic online. There are enough Instagram influencers who only post the glitz and glamour but I want to be portrayed as a real person online. I want to share the good, bad, and ugly.

I want to use my platform to share the importance of sustainability. I am really passionate about the planet and believe it is everyone’s responsibility to care for the planet and it doesn’t have to be this big, expensive, unattainable act; you don’t have to make huge lifestyle sacrifices!

I currently have my own website and Instagram account @trashylyn when I document my journey to more sustainable living. I am just a regular person which is why it is important for me to share my journey online. I want to help inspire people to switch to sustainable alternatives in their everyday lives!